Energypac’s Marketing Communications Department recently won the “The Best Marketing Department of JAC Distributors” award at the JAC Overseas Brand Festival.
They were given this award in recognition of its extensive strategic communication support during the JAC Global Confidence Campaign 2021.
Energypac Power Generation Limited (EPGL) is the sole distributor of JAC Motors, a Chinese automobile and commercial vehicle manufacturer. Their thematic communications strategy has played a significant role in commercializing JAC vehicles in Bangladesh, gaining success even during the pandemic.
Inspired by the motto “Better Drive Better Life,” JAC Motors delivers on the brand
vision by offering vehicle solutions tailored to local conditions for millions of users worldwide.
Recently, JAC Motors spearheaded the establishment of annual virtual brand festivals to express gratitude and enable interaction with their users and partners globally.
This year’s theme was ‘The New Era’ — embodying JAC’s new attitude and determination for the post-pandemic era, aiming to instill confidence in their customers.
Energypac’s award reflects their success in ideally exhibiting JAC Motor’s spirit this year.
Humayun Rashid, Managing Director of EPGL, said, “This is really a happy moment for all of us since at a moment when everyone else was struggling, we paved new ways and adopted new strategies to reach people with JAC vehicles.”
“People not only benefited from these vehicles during the pandemic but also contributed to keeping the wheels of the economy running. This award will inspire us to excel further in delivering superior values to its customers,” he added.